For more than twenty years, Deborah has led authors and illustrators through the world of publishing and bookselling, establishing a reputation for inspired and compelling marketing and promotion for books in every category, with a special focus on children’s, art and mystery books. She is considered a trusted source of insight and information on bookselling by national media.
As the director of marketing, promotion, advertising and publicity for Candlewick Press, Abbeville Press and Trafalgar Square, and a founding member of Candlewick’s executive management team, Deborah successfully evaluated marketplace opportunities and delivered solutions for book trade, library, school and consumer markets. She places special emphasis on fostering strong relationships between publishing houses and their authors and illustrators. She has been a featured speaker at national conventions, including BookExpo America, the American Library Association, and the Society of Children’s Book Authors and Illustrators, and has served on the Board of Directors of the Children’s Book Council.
Deborah’s accomplishments include:
- National tours for Maurice Sendak, Lady Bird Johnson, Rosemary Wells, Kate DiCamillo and other iconic and bestselling authors and illustrators.
- Bookings on national television and radio—including The Today Show, Good Morning America, CBS This Morning, MTV, CNN, and National Public Radio— which resulted in broad visibility and increased sales.
- Print media coverage and advertising in publications including The New York Times, The New Yorker, Los Angeles Times, Parenting, People, Entertainment Weekly, Vogue, Boston Globe, and The San Francisco Chronicle that led to titles appearing on national, regional, and local bestseller lists.
- Cross-marketing programs with Nick Jr., Life cereal, Nick Jr. magazine and other national brands that led to over 8,000,000 impressions for one project.
- Award-winning retail promotions, programs and fixtures; creator of multiple programs receiving Publishers Weekly’s bookseller-voted ‘Cuffie’ awards.
- Diverse marketing campaigns to educational and library markets increasing authors' and publishers' exposure and sales
- Internet-fluent promotions, including websites, advertising and e-newsletters to broad and niche markets that led to titles being placed on recommended and bestseller lists.